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營(yíng)銷九陣

Business overview

濟(jì)南麒麟圣德網(wǎng)絡(luò)科技有限公司提供的電商整體解決方案是以品牌為基礎(chǔ),以品牌全渠道為整體的戰(zhàn)略規(guī)劃。以推廣品牌和銷售為最終目的通過品牌策劃、店鋪運(yùn)營(yíng)、視覺設(shè)計(jì)、內(nèi)容營(yíng)銷、推廣投放、數(shù)據(jù)分析、客服外包、媒體公關(guān)、拍攝指導(dǎo)等專業(yè)系統(tǒng)的服務(wù),以及具有專業(yè)行業(yè)的媒體及公關(guān),共同打造品牌電商運(yùn)營(yíng),幫助企業(yè)解決電商難題,整體幫助企業(yè)獲得突破性增長(zhǎng),實(shí)現(xiàn)超常規(guī)的發(fā)展和持續(xù)的盈利能力。


The overall e-commerce solution provided by Jinan Kylinet Network Technology Co.,Ltd.is based on the brand and the strategic planning of the brand as a whole.With the ultimate goal of promoting brand and sales,we provide professional system services such as brand planning,store operation,visual design,content marketing,promotion,data analysis,customer service outsourcing.media public relations,and shooting,as well as media and public relations with professional industry.To jointly build brand e-commerce operations,help enterprises solve e-commerce problems,and help enterprises achieve breakthrough growth,achieve extraordinary development and sustained profitability.


1. 品牌策劃

Brand planning

o品牌定位策劃案包括人群定位,店鋪定位,產(chǎn)品定位等,并負(fù)責(zé)店鋪的活動(dòng)策劃

The brand positioning plan includes crowd positioning,store positioning,product positioning,etc.,and is responsible for the event planning of the store.



2. 店鋪運(yùn)營(yíng)

Shop operation

y2

o店鋪整體規(guī)劃構(gòu)架,梳理產(chǎn)品邏輯及銷售賣點(diǎn),打造爆款,獲取流量及官方資源。

The overall planning framework of the store,combing the product logic and sales selling points,creating explosions,obtaining traffic and official resources.


3. 視覺設(shè)計(jì)

Visual design

3_看圖王

o以轉(zhuǎn)化率為核心,從店鋪的品牌調(diào)性、視覺風(fēng)格、結(jié)構(gòu)流程、欄目規(guī)劃、頁面布局、交互特效等方面綜合策劃設(shè)計(jì)。

At the core of the conversion rate,comprehensive planning and design from the store's brand tonality,visual style,structural process,column planning,page layout,interactive special effects,etc.



4. 內(nèi)容營(yíng)銷

Content marketing

y4

o提供內(nèi)容營(yíng)銷、活動(dòng)策劃、媒介傳播渠道等全渠道整合營(yíng)銷方案,幫助品牌觸達(dá)更多精準(zhǔn)人群,實(shí)現(xiàn)內(nèi)容價(jià)值最大化。

Provide omni-channel integrated marketing solutions such as content marketing,event planning,and media communication channels to help brands reach more accurate people and maximize content value.


5. 推廣投放

Promotion delivery

y5

o付費(fèi)推廣計(jì)劃整合,包括直通車、鉆展、品銷寶、淘寶客的整體投放,實(shí)時(shí)分析,實(shí)現(xiàn)費(fèi)用最大化產(chǎn)出。

The integration of paid promotion plans,including the through delivery,drilling exhibition,product sales treasure,Taobao customer's overall delivery,real-time analysis,to achieve maximum cost output.


6. 數(shù)據(jù)分析

Data analysis

y6

o深入店鋪各個(gè)環(huán)節(jié)的數(shù)據(jù),主要包括行業(yè)分析,流量分析,產(chǎn)品分析,競(jìng)爭(zhēng)對(duì)手分析,人群分析等,一切以數(shù)據(jù)說話,做數(shù)據(jù)化運(yùn)營(yíng)。

In-depth data from all aspects of the store,including industry analysis,traffic analysis,product analysis,competitor analysis,crowd analysis,etc.,all speak with data,do data operations.


7. 客服外包

Customer service

y7

o客服是最后轉(zhuǎn)化的關(guān)鍵,也是運(yùn)營(yíng)環(huán)節(jié)中重要的一環(huán),我們提供專業(yè)的客服團(tuán)隊(duì),團(tuán)隊(duì)的培訓(xùn),接待客戶的技巧,績(jī)效考核等專業(yè)團(tuán)隊(duì),讓銷量提升甚至翻倍。

Customer service is the key to the final transformation and an important part of the operation.We provide professional customer service team,team training,customer reception skills,performance appraisal and other professional teams to increase or even double the sales volume


8. 媒體公關(guān)

Public relations

y8

o網(wǎng)易、騰訊、新浪、搜狐、風(fēng)凰網(wǎng)、CCTV等30多家媒體,曾多次對(duì)我們服務(wù)的品牌商進(jìn)行深入報(bào)道;更多機(jī)會(huì)曝光品牌,從而提升品牌的知名度。

More than 30 media outlets such as NetEase,Tencent,Sina,Sohu,Phoenix,CCTV,etc.,have repeatedly reported on the brands we serve;more opportunities to expose brands,thereby enhancing brand awareness.


9. 拍攝指導(dǎo)

Shooting guidance

y9

o圖片視覺對(duì)電商銷售渠道來說就是靈魂,不管購(gòu)買任何產(chǎn)品都是通過圖片的展示形成轉(zhuǎn)化;多年的電商經(jīng)驗(yàn),更了解電商圖片的需求。

Picture vision is the soul for the e-commerce sales channel,no matter what product is purchased,it is transformed through the display of pictures;many years of e-commerce experience,more understanding of the needs of e-commerce pictures.